Experience
Clients who have made the right decision.
65+
Years combined experience
000’s
Hours on the internet
18+
Countries we work in
10+
Industries we cover
15+
Experts we work with
Our case studies demonstrate the importance of market research.
Market knowledge, competitor intelligence and customer feedback, all readily accessible through research, will ensure your company makes effective strategic business decisions.
Which case study best reflects the most critical issue currently facing your business?
Getting better with age – embracing change whilst remaining true to your values
Is your industry undergoing radical upheaval? So, is your organisation struggling to cope with change?
Our client has a long and successful history in delivering aged-care services throughout Australia.
It’s no secret the Aged Care industry in Australia is becoming increasingly regulated (with good reason); more financially constrained and undergoing significant structural change. So how do you ensure your organisation remains true to its core values of delivering quality care with dignity and respect whilst restructuring to meet regulatory and competitive demands?
Answer – introduce a continuous improvement model based on the valuable feedback provided by your consumers (ie. Residents) and your staff. This is a significant undertaking for any organisation. However, it’s made especially difficult by having facilities spread over multiple and various locations (i.e. rural, remote and urban locations); residents with the ability to advocate for themselves; and staff feeling the pressures of working in demanding environments.
The solution
We used a multi-faceted approach with traditional market research methodologies including online surveys, face-to-face and telephone surveys and workshops. At the core of this project’s success was the high level of expertise that we provided; specifically highly-skilled interviewers and project managers expert in their fields – health, aged care and community sectors.
Results from this project are extensive and ongoing. Our client now has the information and skills to remain true to their mission – to deliver excellent care with dignity and respect to their residents and family and carers as well as to each other.
Seeing sunshine where others see storm clouds and rain!
Ever wonder why sales have gradually declined over time in what should be an industry with major growth potential?
Based on a traditional business model, our client supplies renewable energy solutions to the residential market.
However sales had begun slowing at an alarming rate! The marketplace was saturated with competitors and demand had peaked… what could they do???
Rather than begin agressively competing for the same dollar in the same market – they contracted Research by Design (RxD).
Through market research, RxD identified key growth areas within the commercial sector. We provided our client with information and advice as to specific industries to target, which range of products to stock, which services would be most valued by potential customers – even what training was required to enable staff to service the commecial sector.
The result: A successfully restructured business which has taken best advantage of an innovative and growing market sector.
How not to have all your eggs in the one basket!
Why would a business feel the need to ‘fly the coop’ and look for a potential new nesting ground?
As one of the largest Australian-based primary food processors, enjoying considerable success in a traditional market – why would a business feel the need to ‘fly the coop’ and look for a potential new nesting ground???
But that’s just what one of our clients wanted to do…
They contacted RxD to formulate the market-driven research and solid evidence they needed to make the strategic business decision to introduce new products into new markets.
RxD investigated and tested potential demand for several new products in non-traditional markets and provided information and research results which:
- identified the competitive advantages of each product;
- recommended unique selling propositions (USP);
- determined price points;
- identified the most effective distribution model; and
- developed of a product launch strategy.
RBD provided our client with a roadmap to successfully develop and introduce innovative new products into new markets with un-realised growth potential!
We like to think of it as helping them to get a square egg into a round hole!
When ‘no’ means ‘no’.
Launching a new product into an existing market may not always be the success you believe it to be.
Already successful in the commercial sector, our client believed there was huge potential to expand their pool accessories product range into the residential sector.
RBD investigated the potential demand for our client’s products. We phoned a number of prospective clients within the distribution chain (pool shop managers and owners) and asked for their feedback on our client’s concept product range.
Our findings were conclusive – 100% were NOT interested in the range of pool accessories and would not, under any circumstances, consider changing to a new supplier. This was an already saturated, price-driven market with a long history of supplier loyalty.
Simply put, our recommendation to our client was “DO NOT PROCEED”.
This was a bitter pill for our client to swallow…
Please don’t shoot the messenger!
Obviously the results of our investigation were not what our client had expected. But the proof was in our findings. We used practical, effective market research study to present clear documentation in black and white why not to proceed.
Our client fought hard to argue with themselves that there was still validity in entering this new market. Thankfully, they resigned themselves to step away from the new venture and have since saved many thousands of dollars which has instead been directed toward becoming a stronger competitor in their existing market.
Changing your tackle to snag a new breed of customer!
For many years, one of Australia’s most well-known brands in the sports and leisure market had battled to reverse their dwindling sales. Not even changing their message to consumers was working. But why?
For many years, one of Australia’s most well-known brands in the sports and leisure market had tried to understand and reverse their falling sales.
The tried and tested approach of changing their message to consumers was not working. But why?
Was it their product range? Was their target audience changing? Was there an alternative product being offered by their competitors?
To understand just what was happening in the marketplace and to provide an insight into how best to present or reposition the brand, Research by Design was approached.
RBD interviewed customers and distributors – to ensure a strong cross-section of opinions and perspectives was captured.
With the information we provided, our client prepared a new range of merchandise, a reinvigorated brand identity and developed supporting digital and marketing strategies.
The result: Our client is back enjoying a highly successful rebrand and sales success!
You could say – they’re the big fish in the pond again!
Keeping one step ahead.
How do you figure out what features to include to give your product an edge over your competitors?
Our client, a leading local software developer, needed to KNOW rather than simply assume to know what their clients wanted. (This is, in fact, a truism for any business!)
In the relatively new and rapidly developing fitness industry – competitors from all points of the globe were entering the marketplace with increasingly aggressive marketing ploys!
Our client required specific information to assist them develop their software platform to maintain their competitive edge.
RxD tapped into their target client-base to determine the specific characteristics their software needed.
Based on our findings, the software designers re-directed their development to meet the requirements of their target audience.
By developing what the clients actually needed and wanted, rather than what they had first thought they wanted – our client successfully launched their new software into the crowded market.
As the song goes…
“You can’t always get what you want. But if you try some times – you get what you need!”
