Market research is such a powerful tool to have. Take this example of one of our recent clients in the hospitality industry. This client publishes branding material every year outlining the latest trends, sentiments, challenges, opportunities and business case studies in the industry.
We worked closely with their Marketing team to tweak their existing survey to fit the changing business landscape. As it turns out, we took care of the survey, the client took care of the email campaign to their extensive database. Responses were 100% voluntary (though some surveys do have incentives) and a donation was made to the client’s chosen charity for every response collected.
Using data from last year’s and this year’s results, we were able to extract comparative data for the different business groups being looked at. Our client was able to draw insights and forecast trends through the comparative data collected in the survey.
With the power of market research, their clients and readership are able to apply those insights and trend data to their own businesses, so they can better plan for the future and adapt to the ever changing market.
Know what your customers’ journey is and harness it to create more value for them!
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