The power of research is so often undervalued. Take one of our current clients in aged care – we are privileged to be working with an organisation which delivers care to some of the most vulnerable in our society – our elderly seniors.
This client clearly understands the importance of research to make sure they remain true to their core values of providing care with dignity and respect, whilst undergoing significant structural change to meet the needs of the modern world. We are continually working with senior management to provide them with relevant and timely information to make the necessary changes both within the organisation and externally.
Working with staff and understanding what is important to them, whilst delivering the care which residents expect, at the same time underpinning this with a community interface which projects the best of their ‘brand’ requires significant and accurate information for all levels of the organisation which we are proud to deliver.
Market research is important at all levels of an organisation: from the boardroom, managers, and employees through to the clients that they serve. By engaging at all levels in our client’s organisation, we have been able to draw insights and paint a picture that will underpin their decision making process looking forward; whether that means re-mapping workflows, streamlining service delivery processes or educating employees on the importance of organisational culture.
Ultimately, it means they are in a better position to provide their vulnerable clients with improved, personable and more efficient services through the power of market research.