We provide in-depth industry and commercial intelligence to assist companies entering or expanding into new markets. We have an enviable reputation for providing balanced and strategic market research and advice, giving our clients the clear and concise information they need to make informed decisions about their future business activities.
Big, Small, Little Data and the importance of data-driven decision-making
The purpose of this white paper is to provide SMEs with a broad understanding of the concept of data-driven decision-making.
How to determine a company’s competitive advantage and the importance of market research
Every day markets become increasingly competitive. The problem many organisations now face is that they lack the mechanisms for detecting changes in the marketplace before it is too late…
Qualitative market research: When enough is enough
The purpose of this white paper is to guide market research professionals on how many interviews are needed in qualitative research. In examining the issue, both classic and contemporary research in the social sciences was consulted.
Customer Insights Made Easy
Customer insights are extremely helpful in understanding what your business does well and not so well, comparatively in the market.
Market research is the key to successful marketing
If you want your marketing to be successful you need to know where to spend your marketing budget effectively…
The Win/Loss Analysis – optimising your customer acquisition and retention strategies
The Win/Loss Analysis is one of the easiest ways to implement and refine your marketing, communications, sales and business strategies.