Market Research + Manufacturing

Market research is a vital component of making important decisions, especially ones where you want to introduce new products into a market, i.e. for manufacturing. Introducing new merchandise to existing customers or potentially new ones can be confusing. Usually we ask businesses looking to venture into unknown waters:

“Does your new product resonate with the market you are looking at?”

“Is your product fit-for-purpose?”

“Is someone else already producing your product, if so, how can you do better than your competitors?”

These are some of the more obvious and common questions that can be addressed through the power of market research. Market research gives you the confidence to make the best decision for your new venture.

For example, a steel fabricator wanted us to shed some insight on a potentially new product they would like bring to an already crowded market.

After contacting potential clients on the client-generated list and data from Queensland government, we were able to assess the market landscape. Combining the qualitative comments from the phone work and quantitative analysis of the government data, we had a very detailed picture on the market size of Southeast Queensland, what their potential clients were looking for in their new product category and drawing out what could potentially make them switch from their current suppliers.

Our client made the decision not to proceed with their new venture, ultimately saving them time, effort and money had they invested in what was perceived to be ‘a good idea’ at the time. Through the power of market research, our client was able to evade what could have been an expensive mistake.

Be the change, make a difference to your customers’ experience with market research.
Book now for a free, no obligation, 2 hour consultation with us, over the phone or face-to-face.

Market Research + Aged Care

The power of research is so often undervalued.  Take one of our current clients in aged care – we are privileged to be working with an organisation which delivers care to some of the most vulnerable in our society – our elderly seniors.

This client clearly understands the importance of research to make sure they remain true to their core values of providing care with dignity and respect, whilst undergoing significant structural change to meet the needs of the modern world. We are continually working with senior management to provide them with relevant and timely information to make the necessary changes both within the organisation and externally.

Working with staff and understanding what is important to them, whilst delivering the care which residents expect, at the same time underpinning this with a community interface which projects the best of their ‘brand’ requires significant and accurate information for all levels of the organisation which we are proud to deliver.

Market research is important at all levels of an organisation: from the boardroom, managers, and employees through to the clients that they serve. By engaging at all levels in our client’s organisation, we have been able to draw insights and paint a picture that will underpin their decision making process looking forward; whether that means re-mapping workflows, streamlining service delivery processes or educating employees on the importance of organisational culture.

Ultimately, it means they are in a better position to provide their vulnerable clients with improved, personable and more efficient services through the power of market research.

Understand what your customers are trying to tell you and make a change for the better.
Book now for a free, no obligation, 2 hour consultation with us, over the phone or face-to-face.