Entries by Louisa S

The 8 global consumer types and how to reach them

Increasing sales whilst tightening budgetary expenditure seems paradoxical, but it can be achieved by focussing marketing efforts on your key audiences. Traditionally, consumers were categorised by demographics, skewing representation of their habits and lifestyle; however, marketers are now releasing that consumer habits and preferences are the most important factors influencing purchasing behaviour. Evaluating personal attitudes […]

Satisfaction is not enough – How to build emotional customer connections

Today companies face ever increasing global competition, whilst striving for continuously growing profits and market share. Most firms focus on achieving high customer satisfaction at every stage of the customer journey. But satisfaction is not enough! A recent study published by the Harvard Business Review suggests that customers with an emotional connection to a brand […]

The Power of Data Analysis

Global competition and increasingly ambitious business objectives leave no room for instinctive decision making.  Staying ahead in a world of infinite social media tweets and posts and online shops requires a 360-degree view of the elusive customer to guarantee successful and goal oriented omni-channel brand engagement. You have to know your customer and their every […]

What is inhwa?

Historically, ancient Korean dynasties adopted an extreme form of Confucianism, introduced by the Chinese around 108 BC, to control citizens and safeguard the government by discouraging individual thinking or acting. The Choson dynasty later formally introduced a class system and officially prescribed etiquette kingdom-wide. These mandated manners are the foundation of a circumstantial morality system. […]