Entries by Louisa S

2020 Mega Trends

As 2019 draws to a close, businesses are already looking toward 2020. In this day and age, accurate and detailed business insights are vital in navigating businesses through rapidly changing operating environments. Here are the developments that will define 2020: Slowing global GDP growth in emerging and developing economies, as well as major economies, such […]

The 8 global consumer types and how to reach them

Increasing sales whilst tightening budgetary expenditure seems paradoxical, but it can be achieved by focussing marketing efforts on your key audiences. Traditionally, consumers were categorised by demographics, skewing representation of their habits and lifestyle; however, marketers are now releasing that consumer habits and preferences are the most important factors influencing purchasing behaviour. Evaluating personal attitudes […]

How to build emotional customer connections

Today companies face ever increasing global competition, whilst striving for continuously growing profits and market share. Most firms focus on achieving high customer satisfaction at every stage of the customer journey. But satisfaction is not enough! A recent study published by the Harvard Business Review suggests that customers with an emotional connection to a brand […]

The Power of Data Analysis

Global competition and increasingly ambitious business objectives leave no room for instinctive decision making.  Staying ahead in a world of infinite social media tweets and posts and online shops requires a 360-degree view of the elusive customer to guarantee successful and goal oriented omni-channel brand engagement. You have to know your customer and their every […]