Entries by Norman

Winning and Losing

For any business, being able to retain customers is one thing but understanding why you weren’t able to conquer the ones that didn’t make the purchase is just as important. From my years of experience conducting market research, many companies seem to focus solely on business they do have (which is great) but forget about […]

ASEAN Now

We have always been proponents for trade with our neighbours up north, the ASEAN Community, a name which was self-declared at the end of 2015. This help setup the ASEAN Economic Community which offers a framework for simplifying, standardising and facilitating economic trade activity between its member states. As the world’s third-most populous economy (637 […]

Social Media Digest: Timing

The desirability of your content and products is always built over time (through social media). Treat it like building any face-to-face relationship, except you won’t actually see them. The quality of your content is also very important. No one wants to read you blabbing on about nothing of relevance. Timing your posts has equal importance […]

Market Research + Risk

Can YOU afford the risk? Market research and risk is something you do not always find in the same sentence but now you have!  We all have risk within our own businesses and while we cannot be rid of them (oh, do we wish we could), we can only manage them. Failure to manage that […]

Market Research + Higher Education

Market research can help determine how successful (or not) a new concept will be via actionable feedback on what people are actually looking for. This was the case when we were engaged by a higher education provider looking to design, streamline and implement a new degree. With the help of the client facilitating the focus […]