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Research + Higher Education

Market research can help determine how successful (or not) a new concept will be via actionable feedback on what people are actually looking for. This was the case when we were engaged by a higher education provider looking to design, streamline and implement a new degree.

With the help of the client facilitating the focus groups, we were able gather valuable qualitative insights into why students thought what they thought regarding the new program options. Through a series of focus group sessions; consulting prospective, current and past students, we were able to narrow down and hone in on which of the predetermined scenarios students supported: i.e.  a new degree or a variations of the older models.

We dived straight into the verbatim and extracted key themes within each of the groups. We took into consideration a number of major influences on their decisions and thought processes. Outcomes included:

  • ranked preferences of the scenarios;
  • perceptions of other higher education institutions;
  • other degrees offered at the same institution;
  • demographics, e.g. gender, race, age;
  • sources of information for decision-making
  • reasons for choosing their current place of study; and so on.

Using the qualitative insights, we identified that flexibility was a key driver for many students pursuing this field of study. They did not want to be pigeonholed early on in their studies, barring them from choices further down the track.

We worked extensively with our client to realise and incorporate students’ desires and direction into the new program as an outcome of the research. Through the power of market research our client was able to identify and tailor their approach to formulate a degree which would positively impact students’ career choices at their institution.

Research + Manufacturing

Market research is a vital component of making important decisions, especially ones where you want to introduce new products into a market. Introducing new merchandise to existing customers or potentially new ones can be confusing. Usually we ask businesses looking to venture into unknown waters:

“Does your new product resonate with the market you are looking at?”

“Is your product fit-for-purpose?”

“Is someone else already producing your product, if so, how can you do better than your competitors?”

These are some of the more obvious and common questions that can be addressed through the power of market research. Market research gives you the confidence to make the best decision for your new venture.

For example, a steel fabricator wanted us to shed some insight on a potentially new product they would like bring to an already crowded market.

After contacting potential clients on the client-generated list and data from Queensland government, we were able to assess the market landscape. Combining the qualitative comments from the phone work and quantitative analysis of the government data, we had a very detailed picture on the market size of Southeast Queensland, what their potential clients were looking for in their new product category and drawing out what could potentially make them switch from their current suppliers.

Our client made the decision not to proceed with their new venture, ultimately saving them time, effort and money had they invested in what was perceived to be ‘a good idea’ at the time. Through the power of market research, our client was able to evade what could have been an expensive mistake.

Made in Queensland?

Is your company eligible for a Made in Queensland grant?

The Department of State Development, Queensland, has recently released a $20 million grants program aimed at increasing jobs in the Queensland manufacturing sector. Owners of small to medium Queensland manufacturers are encouraged to register their interest to take advantage of this program. Eligible registrants will undertake a free benchmarking program to determine where their businesses can become more competitive. This will then be supported with grant funding via the Made in Queensland program.

Registration takes 5 minutes – less time than it takes to drink your morning coffee!